These are just a few of the images I was able to capture during a shoot with Sunderland football club for their 2013 season ticket campaign. True fans of Sunderland are incredibly passionate about every aspect of the team and their club. To echo this passion we used various images of the cheering fans to project onto the player’s face and body, thus immersing them in the love for the club. The resulting images really did evoke passion and drive for SAFC. The way some of the colours interact with the players is often reminiscent of a mural or even war paint. A labour intensive but successful shoot!